Writer’s diary: 20.11.2016
Last Monday (14.11.2016) Dirty Business (The First Acer Sansom Novel) was included in a Bookbub promotion. The emailshot let subscribers to Bookbub know that the book was free to download everywhere. Would my decision to splash out $109 with Bookbub repay my investment?
On the Monday DB was downloaded 9293 times. That sent it to #1 in the Amazon free charts. Since then to now, Sunday morning, it’s been downloaded a further 6000 times. It’s currently occupying the #13 slot in the free charts. I expect it will continue to be downloaded all the time it has that kind of visibility.
Regarding getting DB downloaded onto readers’ kindles I call that job done. Of course, the reason behind advertising the book was to get it read and then to get some of those readers interested enough to go on and try the next and the next and the next in the series. Early days for a comprehensive view of all that, I think, but each of the subsequent titles in the series has leapt thousands of places in the Amazon chart. Loose Ends (Acer #2) was languishing in the 20,000s before the promotion. This morning it’s at #1665 in the overall Amazon charts. Smoke and Mirrors (Acer#3) and Deep State (Acer#4) are, at the time of writing, both in the top 5000 for all books. That’s good.
In actual sales terms there’s nothing that leads me to believe I might be able to visit the Range Rover showroom anytime soon with a view to making THAT purchase. LE has been downloaded (and paid for) 160 times since Monday. To offer some insight into the potential for knock-on sales from a promotion, in the three weeks prior to Bookbub’s mailshot LE was downloaded 110 times. There are similar increases in sales for the other two books in the series. Good again.
Naturally, I hope that more of those 15000 readers who have so far downloaded DB for free will actually get around to reading it and then go on to download others in the series.
Bottom line, then. Does the $109 Bookbub invesment seem worth it. Absolutely, if you have other books in the same series available for readers to go on to.