Live as if you were to die tomorrow. Learn as if you were to be a writer using social media forever. (Mahatma Coat)
Wise words from a sage who understood a thing or two about life and learning and having extra arms. At least he did until he was assassinated by an Internet troll who took exception to having their one star review of Coat’s seminal work, ‘Social Media and the CWAP’ torn to shreds by the man himself.
But what, I hear you cry, has this pithy saying about life and learning got to do with being a CWAP?
As CWAPs we are constantly encouraged to believe that using social media is imperative to getting the word out about our writing, in particular forthcoming releases. I continue to wonder at the true value of social media as a CWAP tool.
This week I posted the following status update on my Facebook homepage:
Just received some really upsetting news: After seven years of medical training and hard work, my very good friend has been struck off after one minor indiscretion and I think it’s outrageous . He slept with one of his patients and now can no longer work in the profession that he loves.What a waste of time, training and money. A genuinely nice guy and a brilliant vet.
This received 63 likes, 30 shares and 16 comments. It could be the most feedback I’ve had on anything I’ve ever posted on FB. (And I ‘borrowed’ it from somewhere else.)
My next book out is Cold Kills. Since it became available for pre-order on Amazon I’ve posted three times about it on FB. Those three posts have generated a total of: 32 likes, 13 comments and 3 shares.
As the saying goes, you do the math.
In case anyone who reads this should find themselves tutting, rolling their eyes and thinking I’m whining about stuff, again, I’m not. Really. I’m not. I’m simply chucking a statistical experience out there, wondering about marketing on social media, making an entry in my online writer’s diary. I reckon what a really savvy (desperate) CWAP would do now is go back to the popular thread and post a comment about Cold Kills being available for pre-order. That would then show up in the notifications tab of all those who’d engaged with the thread.
Another thing I could do next time I find something really funny to steal and share on my FB page is to include a link to my books with it.
I think Mahatma would be pleased with my savvy CWAP thinking.